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In a word mark logo, the product, business or service name is used as the foundation for the design. It creates a “mental picture” of a brand. Wherever the name is uttered, the image gets associated with the sound of the word.
A Monogram logo is made by overlapping or combining two or more letters of the initials of an individual or a company to be used as recognizable symbols or logos.
Iconic Logo makes use of images or symbols. These images are emblematic of a particular company or product.
The basic idea in an emblem logo is to accommodate the company's name within the designs of the logo as it appears to be a part of it. Experimentation with the font style helps in further diversifying the design. This highlights and strengthens the brand name.